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Intellectual Property and the Blockchain, Part 1 Cryptocurrency, NFTs, and Retail: Protecting Your Brand With Trademarks
It is well-known that a trademark is a word, name, symbol, design, or phrase used to identify and distinguish a product or service, and to indicate the source of the product or service. But, do you know whether your cryptocurrency brand may function—or receive protection—as a trademark? Or how you may use your existing retail brand in connection with an NFT?

In this presentation, the first of a series, we will discuss the intersection of trademark law and cryptocurrency, NFTs, and retail, a collection of seemingly unrelated topics that are growing increasingly interconnected in the digital age.

You can expect to learn about:

• Cryptocurrency – what it is and how it may be protected by trademark law;
• NFTs (non-fungible tokens) – what they are, how brands are using them, and related trademark (and copyright) issues;
• The link between retailers and NFTs; and
• Best practice takeaways.

Who Should Attend: In-house IP counsel, general counsel, and other legal professionals and brand owners.

• Sherli M. Furst, Associate, Hunton Andrews Kurth LLP
• Mayme Beth F. Donohue, Associate, Hunton Andrews Kurth LLP
• Omid Malekan, Associate in Business, Columbia Business School

Apr 26, 2022 12:30 PM in Eastern Time (US and Canada)

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